Do You #ChooseBeautiful?The Breast Cancer Site
Dove has a history of empowering women to redefine beauty and question society’s standards with their creative Real Beauty campaign. From the powerful video of Real Beauty Sketches to a photo gallery of Selfies, we are challenged to take control of the conversation, and be proud of the skin we’re in. The next installment of the Dove Real Beauty campaign goes a step further, by inspiring us to choose beauty in everyday life. As you’ll see in the video below, Dove set up signs on side by side doors in 5 cities across the world, (Shanghai, San Francisco, London, Sao Paulo and Delhi). One sign said “Beautiful” and the other said “Average.” Watch these women come to terms with how they see themselves, and how this social experiment changed what they see in the mirror every morning.